Joe Marchesi and Hans Deutmeyer, both MBA '01: Not just "a little off the top"
Part tony hotel lobby, part old-fashioned gents' club, Truman's on Manhattan's East 56th Street www.trumans-nyc.com is no ordinary barbershop. Clients sip drinks at the bar, or sit in leather barber chairs, where they receive a cut, shave, and shine; perhaps a manicure, pedicure, or massage. They pay a bit more, too – a haircut costs $63; a year's membership, $1,200.
"We loved the idea because it was so simple," says Marchesi. So did investors. Truman's raises customer service to an art. Barbers and stylists are hired for their ability to listen and talk to clients. The space was designed by an architect specializing in hospitality. "We wanted it to be a place where you wanted to spend time," says Marchesi.
Open since May 2006, Truman's is booming. Clients include not only white-collar professionals, but musicians and artists, and older tourists who remember the days of cut, shave, manicure, and shoe shine. Girlfriends and wives, the "influencer" target, are snapping up gift cards and memberships for their men. And Johnson School alumni are finding Truman's a perfect place to meet.
Deutmeyer and Marchesi are having a great time. "One minute you're talking with investors; the next, sweeping hair," says Deutmeyer. "Each day is so different, and so interesting."