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Features

Bracing for Global Impact
by Doug McInnis
The European Union focuses on insulating its economy from the severity of further reverberations following the initial shock created by America's mortgage debt crisis.

The European Union was founded in the ashes of post-World War II Europe with the avowed aim of heading off another war. The EU's mechanism for this was primarily economic – to lift the financial well-being of its member nations, and, where possible, head off trouble. By and large, the EU has accomplished both goals over more than five decades. But when America's subprime mortgage-lending bubble burst, much of the debris rained down on Europe – evidence that even an entity as powerful as the EU couldn't protect its populace from the ill winds of the global economy. Now the organization wants to craft a strategy to prevent similar crises in the future, and that may lead to attempts by the EU to have a hand in the oversight of U.S. securities markets.

Queen of Brands: Kraft CEO breathes new life into old favorites
by Linda Myers

Irene Rosenfeld '75, MS '77, PhD '80, was listed as #5 on Fortune magazine's list of 50 Most Powerful Women in Business in 2006 and 2007, and dubbed a "shrewd, no-nonsense marketing genius" with "legendary marketing know-how" by Forbes. She was brought in as chairman and CEO of Kraft Foods in order to revitalize a company that had been consistently losing market share. Less than a year into a three-year turnaround strategy, Rosenfeld's emphasis on creating new products, access to international markets, and fresh marketing ideas looks like it's paying off.

"Did you know that a grilled cheese sandwich has more nutrients than a peanut butter and jelly sandwich?" Irene Rosenfeld '75, MS '77, PhD '80, asked a group of Johnson School students during a whirlwind return visit to campus this October that included her delivery of the twenty-first annual Lewis H. Durland Memorial lecture, the Johnson School most prestigious business speaking event.

Why Aren't More Women Getting MBA's?
by By Linda Myers

The facts are these: women make up between 28 and 30 percent of the students at top-tier MBA programs. That may sound like a healthy enough percentage, but it has barely risen in more than a decade. Compare it with the enrollment of women at top-flight law and medical schools, now at about 50 percent, and you begin to see the contours of the problem.

It is, of course, not a new problem. It keeps resurfacing, despite some gains, suggesting a connection with the scarcity of women in high-level corporate positions – less than 16 percent in Fortune 500 companies, according to recent figures from Catalyst Inc., a nonprofit that seeks to expand opportunities for women in business.

Profile in Leadership: Excellence and the Human Touch
by Merrill Douglas

When Mzamo Mangaliso, MBA '84, was a boy, a group of hired thugs came to his home one day to kill his father. The South African textile firm where the elder Mangaliso worked had just given him a promotion. Another man wanted that job, and he was willing to murder to get it.

Through the Eyes of Sam Johnson

An exhibition of stunning photographs by Sam Johnson '50 was on display last summer at the Herbert F. Johnson Museum of Art and at the Cornell Lab of Ornithology's Johnson Center for Birds and Biodiversity. Many of the same photos were published in a beautiful book, Through the Eyes of Sam Johnson (Johnson Keland Management Inc., 2005). Imogene Powers Johnson, Sam's wife, graciously gave the Johnson School permission to reprint a selection of these photos in both the print and Web editions of Cornell Enterprise. They reveal a side of the legendary leader that is not widely known.