Cornell University Johnson at Cornell University

Intellectual Capital

Vishal Narayan

Vishal Narayan

Vishal Narayan is a new assistant professor of marketing whose research focuses on developing empirical models of marketing that help firms gain insights into how consumers behave in several contexts. His recent research projects aim to understand the interdependence of consumer preferences in the context of TV viewing, the formation of dyadic relationships between consumers in online communities, and the effect of contexts and needs on consumers' consumption behavior. His research has been published in Marketing Science. Prior to entering academe, he worked across industries and functions for six years, including stints as a marketing manager for an Internet startup and a consultant for Accenture. Narayan's teaching interests are in marketing management. He earned his PhD in marketing at New York University's Stern School of Business, where he also received the Stern Award for PhD Teaching Excellence in 2006.