Attracting the best and brightest
Professor Stuart Hart provided his thoughts on the importance of integrating sustainability issues into business school curricula in the Financial Times Soapbox column, "The importance of sustainability" (10/13/08). He wrote: "By framing the world's social and environmental challenges as new business opportunities, we have succeeded in attracting the 'best and the brightest' MBA students. Indeed, at Cornell's Johnson School, our Center for Sustainable Global Enterprise has served as a magnet for some of the best prospective MBA students as well as some of the best companies."
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