FALL 2009
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Job Talk

Use the right resources to get the right job


by Elena MacGurn

Whether you are looking for a new job or just entertaining the possibilities, you’ll be interested in the career and business research tools now available to Johnson School alumni. State-of the-art industry resources like CareerBeam, EBSCO’s Business Source and Academic Search can help you navigate through the challenging economic cycle and achieve your career goals. These are accessible via the Career Services link on the Alumni Affairs Web site at www.johnson.cornell.edu/alumni/career.html.

CareerBeam

This comprehensive and user-friendly program helps you determine what you want in your career by offering the steps to achieve it. It is a self-paced process to help you clarify your career goals, develop a professional résumé and cover letter, prepare for interviews, develop a network, and implement a strategic career search. “Over the past year, the Career Management Center reviewed a number of career-oriented programs that could assist both our existing students and alumni,” says Fred Staudmyer ’77, MBA ’79, CMC Director at the Johnson School. “CareerBeam was easily our top choice in that it helps any job seeker accomplish two major goals. First, it helps candidates prepare in terms of résumé, pitch and overall goals. And second, it provides a substantial amount of industry and company research that can help a candidate prepare for interviews.”

CareerBeam Tips:

  • Be Strategic: It’s a known fact that 80 to 90 percent of job seekers will not find their next opportunity through open job postings. This is why having a strategic approach to career planning and to securing your next position is imperative. To access CareerBeam, first log in to JAC to obtain a CareerBeam account. Once you’re in CareerBeam, click on the Be Strategic section.
  • Be Clear and Compelling: Take advantage of numerous assessments and exercises, and the professional résumé and cover letter builders offered in the Be Clear and Be Compelling categories.
  • Research Companies: Look up company overviews, key information and business intelligence in the Company Search feature. You will have access to millions of industry contacts, many with biographies and contact information, which are especially useful in connecting with other alumni.
  • Know Your Space: Be sure to click on the Industry tab and look up Hoover’s First Research profiles offered for hundreds of industry sectors. You’ll find critical analysis, statistics, and forecasts to save you valuable research time, enhance interview performance, and give you a competitive edge.


Business Research Databases

EBSCO’s Business Source and Academic Search databases let you search through company, market and industry reports, whitepapers, and trade journals. Be sure to look up the company you are interested in as well as your industry space.

  • Business Source: Alumni Edition has a business and management focus and includes Datamonitor Reports, global industry and country reports, as well as trade publications.
  • Academic Search: Alumni Edition is more broad-based and includes whitepapers, journals, and publications in areas such as science, education, and energy.

Tip: Enter your keywords at the top and look on the left-hand side of the page to choose industry, market, and company research reports. “We’ll be looking for feedback over the coming year to learn if these two databases fill a niche for our graduates,” says Management Library Director Angela Horne, MBA ’07. “When combined with CareerBeam, alumni will have access to a range of resources to support career and general business research.”



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How to access CareerBeam and EBSCO

Alumni can register for CareerBeam and EBSCO’s Business Source and Academic Search databases via the Career Services link on the Alumni Affairs Web site at www.johnson.cornell.edu/alumni/career.html.

For a full listing of Management Library’s alumni resources, go to http://johnson.library.cornell.edu/alumni.





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