A Social Scientist’s View on Climate Change
There has been too much climate science driving the public
debate on climate change. That kind of sentiment, coming
from a former economist for the Bush administration, may
remind you of everything that you thought was wrong with
the Bush administration and its alleged “War on Science.” Yet
I maintain that any administration would do well to not let
climate science dominate policy decisions.
Let me be clear: I have nothing against climate science. Let
me be even clearer: there is a scientific consensus that the earth is
warming, and at least part of the warming is due to human activity.
We should acknowledge that there are reasonable dissenters,
and that no paradigm in science can be guaranteed with 100
percent certainty. But, as a non-climate scientist, I think it more
than reasonable to go with the consensus scientific opinion and
acknowledge mankind’s role in climate change.
However, what we should do about climate change is a very
different question, and one that climate scientists are not best
equipped to address. An old adage avers that “When you’re a
hammer, everything looks like a nail.” Climate scientists see
climate change as a scientific problem to be solved with scientific
solutions. But good public policy requires many inputs.
Sound policy requires not only science and engineering, but
also an understanding of social science.
For far too long, climate scientists have dominated the
expert opinion within the public debate on climate change,
and that has created a large blind spot when it comes to
thinking about public policy. While most Americans are
exposed to natural science in high school, their exposure to
social science is limited. Climate scientists first identified the
problem, they have been thinking about it the longest, and,
up until recently, they have also done most of the research.
For reporters looking for stories on global warming, it was
natural to turn to climate science.
Those who doubt the scientific consensus are pilloried in
the media as closed-minded yokels, yet the same people who
rail against junk science turn around and use junk economics.
Some advocate policies that fail every conceivable cost-benefit
analysis test, and claim that regulating carbon will increase economic
growth, even though the evidence is strong that added
taxes and regulation, even when worthy, dampen growth.
The economists writing for the Nobel Prize-winning Intergovernmental
Panel on Climate Change, which is cited in
describing the scientific consensus on climate change, predict
that the economic costs of implementing climate policy will
be on the order of trillions of dollars over the next 25 years.
Such policies will increase poverty by the millions; increase
deaths from conditions like flu or hypothermia, which are associated
with the cold; and decrease potential growing seasons
in large parts of the world, such as Canada and Russia.
That said, the economic analysis is clear that the potential
consequences of doing nothing to stop global warming easily
outweigh the cost of climate action. Trillions of dollars to
implement climate policy sounds like a lot of money, but that
amount accounts for only a couple percent of world output
over 25 years.
Some would say that informing people of the truth about
the costs of climate policy is ill-advised because it will only
confuse them. While I share the goals of those who advocate
strong action to address climate change, I believe the public is better served when they are more informed, especially because
increased public understanding can ensure more carefully
designed climate policies.
Economists, for example, are fairly certain about specific
principles that should drive climate policy. Policy to curtail
emissions should begin modestly and increase with time,
because science and technology and economic growth all
make action cheaper in the future. Policies should be built
on market-based instruments such as taxes or cap-and-trade
(preferably taxes), which are far more effective and less prone
to political manipulation than heavy-handed regulation.
Market-based policies help ensure that only actions whose
benefits outweigh their costs are taken. More generally, costs
and benefits should be balanced, and a changing climate
creates benefits in addition to costs. Moreover, while the consequences
of climate change are indeed costly, other human
dilemmas such as poverty and disease are arguably costlier
and thus might be more deserving of our attention.
At a meeting held at the Cornell Center for a Sustainable
Future, we discussed how the electric power grid needs to be
upgraded to handle renewable power. While the engineers were
focused on the optimal location of new power lines and the
technology of power transmission, I was reminded of a study by
a group of economists at Resources for the Future. They found
that it isn’t lack of money, or technology, or government involvement
that impeded the upgrading of the electric power grid, but,
instead, it is primarily NIMBY (Not In My Backyard) — the
social phenomenon whereby locals protest any new construction
in their backyard, which often means that obtaining the rights to
build a single power line can take decades.
It is promising that in recent months, as the debate has
taken more center stage in Congress, more nuanced debate
has started to emerge, and economic concerns have begun to
enter the public discussion. But public perception is slow to
shift. A concrete example that illustrates how bad economics
has played a role in the recent debate is the politician’s favorite
catch phrase: Green Jobs. This term frustrates economists, who see it as a dishonest slight of hand. Government policy
can create jobs, but, in general, the net long-term employment
effect of government regulation is effectively zero: Any green
jobs created will come at the expense of jobs lost elsewhere
in the economy. Note that we are all hammers looking for
our nails. Although I began this discussion by criticizing the
narrow-mindedness of climate science, I must also recognize
that my own perspective is similarly economics-tinged. I just
urge more humility and open-mindedness in public discourse.
Economists often dream up policies without considering
the politics, dismissing the political difficulties in securing
international cooperation and navigating well-established
international treaties, or the impact domestic policy has on
international negotiations. We often underestimate these difficulties
in navigating our own democratic political process.
Economists have also largely ignored the power of social
movements, of social pressure and moral obligation, to effect
change. By working with colleagues at CALS to incorporate
insights from sociology and psychology, behavioral economists
like myself have been trying to understand how social pressures
— such as feelings of guilt, altruism, responsibility, status, selfexpression,
or pride — can be marshaled to aid the environment.
Research has shown that how much people are willing to
pay to combat climate change depends on the information
you give them and how you frame that information. We know
that social comparison — ranking our behavior against that
of others — is a powerful determinant of our behavior. These
insights should inform climate policy.
There are many contributions social science can and should
be making in the climate change discourse. And, to be fair,
a fuller understanding of all the aspects of climate change,
including climate science, is essential if we are to responsibly
address the challenges climate change presents.



Benjamin Ho, an assistant professor
of economics at the Johnson School,
uses economic tools such as game
theory and experimental economics
to analyze social institutions, employing
insights from sociology and psychology.
His research focuses on how
behavioral economics can inform the
policy debate on climate change, and
how social factors like identity and
social networks influence our consumption
decisions. Ho was the lead
economist for energy and transportation at the White House Council of Economic
Advisers. At Cornell, he also serves as a faculty fellow at the Institute
for the Social Sciences.
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