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Newsmakers

The MBA admissions game


When the admissions season ramps up, the press reaches out to glean every b-school’s strategy for attracting students. It’s a highly competitive game, and one that can force an obsession with numbers and data versus the deeper reasons that drive students to select the schools they do. This year, when BusinessWeek spoke with Johnson’s Randall Sawyer, assistant dean of Admissions, Financial Aid, and Inclusion (Admissions Q & A, Bloomberg BusinessWeek, Aug. 5), he outlined how he and his team zero in on students who are both intellectually curious and passionate about Johnson, qualities he views as is critical to a student’s long-term success.

Johnson’s efforts in attracting women were cited in “33% Female Students in B-Schools Abroad,” (Economic Times of London, Sept. 19), noting that Johnson “includes partnerships to reach out to women and encourages them to apply. The school has a Women’s Power Lunch for current students to network with each other, female faculty, and prominent alumnae, and partners with the Johnson School Women’s Management Council and other graduate professional programmes.”





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