The MBA admissions game
When the admissions season ramps up, the press reaches out to
glean every b-school’s strategy for attracting students. It’s a highly
competitive game, and one that can force an obsession with
numbers and data versus the deeper reasons that drive students to
select the schools they do. This year, when BusinessWeek spoke with
Johnson’s Randall Sawyer, assistant dean of Admissions, Financial
Aid, and Inclusion (Admissions Q & A, Bloomberg BusinessWeek,
Aug. 5), he outlined how he and his team zero in on students who
are both intellectually curious and passionate about Johnson, qualities
he views as is critical to a student’s long-term success.
Johnson’s efforts in attracting women were cited in “33% Female
Students in B-Schools Abroad,” (Economic Times of London, Sept.
19), noting that Johnson “includes partnerships to reach out to
women and encourages them to apply. The school has a Women’s
Power Lunch for current students to network with each other,
female faculty, and prominent alumnae, and partners with the
Johnson School Women’s Management Council and other graduate
professional programmes.”
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