The Digital Mom
How to blog, vlog, Tweet and Facebook your way to a dream career at home
In the five years since she launched her Web site, ClassyMommy.com, Colleen Padilla has parlayed her spot in a niche market
into a highly successful brand. She now offers a sneak peek into her experience, through the lens of her own marketing acumen
and insight, in The Digital Mom Handbook, a guide for those interested in establishing a Web-based business.
Padilla and her co-author offer a crash course on startups, beginning with finding your niche and defining your brand. They discuss everything
from work discipline, to networking, to business ethics, to work-life balance, to evaluating a wide variety of opportunities for revenue and
barter. They analyze the business process from a business standpoint, using straightforward language that steers clear of marketing buzzwords.
Offering handy tips on using digital tools (everything from site hosts to social media), The Digital Mom Handbook is packed with real-life case studies and thought-provoking examples of creative sites (a cowboy mom, a mom combating obesity). Although it focuses on moms, who have a ready-made network and a special place in the hearts of corporate America’s marketers, the book offers useful guidance for just about anyone who wants to establish a Web presence.