Newsmakers

Johnson apps defy down trend

While the past four years have seen the number of applications to business schools plummet, Johnson has bucked the trend — impressively enough for the Wall Street Journal (Sept. 17), Bloomburg BusinessWeek (Sept. 7), Poets & Quants (Sept. 7), and other major media outlets to notice. According to the Wall Street Journal, “the median number of applications world-wide fell 22 percent in 2012 for the two-year degrees.” In contrast, they rose 17 percent at Johnson, which outperformed every other business school except UCLA on this measure. Admissions director Christine Sneva points to a more aggressive recruitment and admissions strategy for the rise: Johnson has increased its recruiting efforts on a global scale, participating in more than a dozen admissions events from Asia to Latin America. In addition, Johnson has encouraged prospective student to visit and has strengthened its brand among potential applicants.