Embracing New York City and the world's emerging markets
Dean Soumitra Dutta shares his vision for the school's future. more»
The Next Big Thing ... By Merrill Douglas
Giving customers what they need - whether or not they know they need it - is the best way to score a big success with new technology. more»
Metrics-driven Marketing Meets the Multichannel Challenge ... By Pelin Thorogood
"If you cannot measure it, you cannot improve it!"
Well over a hundred years later, Lord Kelvin's words
of wisdom ring all too true in the rapidly changing
world of marketing.
By Pelin Thorogood more»
Profile in Leadership ... By Doug McInnis
Patrick Wardell, MBA '79:
A Savvy Samaritan
A champion of delivering quality health care to all, Cambridge Health Alliance CEO Patrick Wardell has an aptitude for assembling diverse allies and engineering financial stability. more»