Brazil Study Trip
Student gain insight into one of the world’s fastest-growing emerging economies
One of the fastest-growing emerging economies in the world, Brazil has been named the host nation for the 2014 soccer World Cup and will host the 2016 Summer Olympic Games in Rio de Janeiro. It will also host the first Latin American World Expo in São Paulo, in 2020.
Johnson students had the opportunity to visit this booming country through a study trip led by Marketing Lecturer Maria Tereza Alexandre that gave them an opportunity to visit about ten different organizations in a variety of industries in Brazil. Companies visited included Itau, Petrobras, Bovespa, Natura, Havaianas, H.Stern, Volkswagen, Votorantim, and PWC.
In addition, students visited other organizations and communities: This year, they learned about trade, labor, and other issues regarding business between Brazil and the U.S., when they visited with the American consulate and the American Chamber of Commerce in Brazil. They also had a chance to explore small businesses and consumption culture. This year, they visited one of the slums, or favelas, in Rio de Janeiro, learned how businesses have developed quickly there, and how that has changed consumption patterns.
In their preparation for the trip and visits, and discussions of their experiences during the visits, students learned different aspects of business in such a dynamic environment. This experience focused on international cultural aspects of business, strategies for business in an emerging country, evaluations of strategic opportunities and constraints, issues related to economic development, and international trade.
A glimpse of Brazil’s strength and diversity: Students share their experience
Amanda Wu, MBA ’14
“As a first-year MBA student at Cornell University, I came to realize the strength of Brazil. … The diversity in the companies visited … included a sustainable makeup company, Natura; world-famous flip-flop [maker] Havaianas, and one of the largest gas providers, Petrobras. [These visits] made the trip invaluable. I got the opportunity to hear … how these companies are shaping the world as we see it and how an emerging market can better enhance the efficiency of a developed market. … I know that one day in the near future, I will have to conduct business negotiations with them.”
Nirupama Prakash Kumar, MBA ’13 (A)
“Understanding a country means going beyond visiting only the tourist places and actually going to local businesses and seeing how they work. Not being a Portuguese speaker, I would have never ventured out beyond the obvious tourist spots. … With respect to the Globo News piece on TV, a good way to summarize it in English is: ‘Students from an American University, Cornell, came to understand how businesses have almost doubled in one of the slums in Rio de Janeiro.’”
Evan N. Charles, MBA ’13
Johnson’s Brazil student trek garnered the attention of the Brazilian media in these videos:
Faturamento do comércio em morro na Zona Sul do Rio mais que dobrou nos últimos anos
Jornal das Dez, Globo TV – Jan. 10, 2013
Alunos de universidade americana visitam Morro do Cantagalo
Portal do Governo do Estado do Rio de Janeiro (Rio de Janeiro State news) - Jan. 11, 2013
Estudantes de MBA da Cornell University, de Nova Iorque, conheceram um pouco do dia-a-dia dos moradores