Lara Jackle MBA '94: Can't get no satisfaction? Try LightFull
Jackle's startup, LightFull Foods (San Francisco), reflects the passions of cofounders Jackle and Lynn Graham: nutrition and a healthy life balance. Today's professional women, they felt, are so busy juggling work and family that healthy eating often suffers.
LightFull's holistic approach to nutrition centers around its flagship product, the "satiety smoothie." Its Web site (www.lightfullfoods.com) features a nutrition newsletter, a profile of a LightFull Lady, community news, and information about the high-protein and -fiber smoothie, which is designed to make the drinker feel full (satiated) for as long as three hours – with only 90 calories.
The product launched in January 2006 to a test market of 70 Bay Area and East Coast retail locations. "Our first retailer was Wegman's – my Cornell store!" says Jackle. Today, LightFull retailers number 1,300 locations, including amazon.com, Hannaford, Safeway, Shaw's, and some Whole Foods.
Jackle says she's learned a lot from mentors Will Rosenzweig, former CEO and founder of The Republic of Tea and Brand New Brands, and Jim Wolfe, former CEO of Balance Bar. Fostering mentorship among women is, in fact, one of LightFull's long-term charters. To that end, LightFull sponsored Camp $tart-Up at the Johnson School last year. "That's why Camp $tart-Up was so meaningful to us," says Jackle.
– Irene Kim