Battle of the Brands
Marketing Association's first annual Battle of the Brands competition coincides with Marketing Executive One-On-One Coaching Program
Johnson's student-run Marketing Association's held its first annual Battle of the Brands competition to coincide with the fourth annual Marketing Executive One-On-One Coaching Program, enabling the competing teams to draw on the expertise of the visiting marketing executives for feedback, and as competition judges.
Marketing student participants in Battle of the Brands, a two-week competition sponsored by Colgate-Palmolive, Johnson & Johnson, and Unilever, sold their products at a spirited, carnival-like Sage Social event in Johnson's Dyson Atrium from 4:15 to 5:30 on Nov. 4. At the "Johnson Marketplace," students "purchased" the six teams' promoted products using fake cash. Team $UPERMARKETers took first place, a $1,000 prize donated by American Express, which it plans to donate to benefit testicular cancer research. Their product was the Axe Detailer (by Unilever); the team was comprised of first-years Eunice Jin, Evan Pettyjohn, Kay Fok, and Brad Germin, and second-year adviser Cara O'Connor.
Read more Battle of the Brands:
- Team $UPERMARKETers wins Battle of the Brands, 2010!
- Students win $1,000 in first Battle of the Brands contest
- Cornell MBA Program Jim Joseph '85, president of Lippe Taylor Brand Communications and author of The Experience Effect, blogged about coming back to campus to participate as a Marketing Executive One-On-One Coach and as a judge for the Battle of the Brands competition.