Faculty Research Showcased in "Johnson Scholar"
Published and accepted research papers and book chapters by Johnson faculty are compiled in the annual edition of the "Johnson Scholar."
October 22, 2014
Fusing good citizenship with business strategy
Leaders in Sustainable Global Enterprise speaker Chris Librie, senior director of living progress and strategy at Hewlett Packard corporate affairs, claims that “sustainability is more than charity. It is a tool to drive competitive advantage.” Speaking to a Sage Hall lecture room filled with Johnson and other Cornell University students Sept. 24, Chris Librie, senior director of living progress and strategy for corporate affairs at Hewlett Packard, focused on driving sustainability within and outside the organization, and the actions HP has undertaken to see them to fruition. Librie spoke as a guest lecturer in a course offered by the Center for Sustainable Global Enterprise: Leaders in Sustainable Global Enterprise Colloquium. Sustainability is not just about compliance for HP, according to Librie. It is the fusion of good citizenship and business strategy. “Sustainability is more than charity. It is a tool to drive competitive advantage,” he said. With this in mind, HP uses its technology to drive economic, social, and environmental sustainability — the three pillars of sustainability, or the triple bottom line — through such programs as HP Life, eHealth Centers, and HP Earth Insights. HP Life is a program focused on encouraging entrepreneurs through business and IT education. HP’s ten eHealth Centers in India are mobile health care units created from used shipping containers that operate on cloud-based IT and connect rural doctors to urban medical centers. The company plans to launch 25 more of these in the next year. HP Earth Insights concentrates on providing software assistance to wildlife conservation efforts. Librie also touched on HP’s recycling initiatives. One way in which it is addressing rudimentary methods of recycling in less developed countries is through its partnership with East African Compliant Recycling. Together, they have established a first-of-its-kind electronic waste recycling plant in Kenya. “We want to expand this to other countries too, but collecting material back from the consumers is quite challenging,” he said, emphasizing that communicating to consumers and changing their habits about recycling is an uphill task. “Having a nuanced understanding of sustainability, this lecture gave me a picture of how HP markets sustainability rather than an in-depth look at practice,” said Amber Thomas, MBA ’15, who attended the lecture. “I did find it insightful that significant internal marketing and influencing is necessary to achieve change within a corporation.” The lecture elicited a number of questions from students about the actual, quantifiable nature of these projects. Librie explained that while a lot of actions by HP relating to sustainability cannot yet be directly translated into numbers, correcting this is next on his agenda. Along with current financial goals (to drive reputation and ratings), Librie plans to introduce sales goals. How much will sustainability contribute to the bottom line? This might be the question many companies are asking and looking for answers to. — Pallavi Rao
October 17, 2014
Johnson’s Radcliffe Explores Ethical Leadership with Army Generals
Dana Radcliffe was invited by the U.S. Army to share principles of ethically wielding power and responsibility with top officers
October 15, 2014
Investment in Innovation: Johnson Cornell Tech MBA on Bloomberg TV
Zach Shulman, Cornell University's director of entrepreneurship, talks to Bloomberg West about the Cornell Tech campus and its programs
October 13, 2014
Johnson Marketing Students Present Recommendations to Tour Operators’ Board
Two teams from the Strategic Marketing Immersion were invited to share consumer insights gained through a sponsored project
October 07, 2014
A Day in the Life of an MBA student at Johnson at Cornell
Chinese student Ada Chan takes us through her daily routine
October 02, 2014
How Popular Are Your Keywords? Less Popular Keywords Better Suited for Paid Search Advertising
Consumers are more likely to click a sponsored link when their searched keywords are less-popular, according to new research by Johnson Professor Young Hoon-Park and his co-authors
October 01, 2014
Cornell’s Emerging Markets Institute appoints Humberto Luiz Ribeiro
Ribeiro, a former senior member of the Brazilian Federal Government, will focus his studies on the services industries in emerging markets
September 29, 2014
Johnson's LinkedIn Strategy Featured by TopMBA.com
September 29, 2014
Grant Miller, MBA '16, Promoted to Lt. Commander, USN, While Earning his MBA
Classmates of Grant Miller, MBA '16, gathered in Sage Hall to attend his promotion to Lt. Commander, U.S. Navy. Bill Huling, associate dean for alumni affairs and development and retired Lt. Colonel, U.S. Army, officiated at the ceremony. Debbie Feng, MBA '16, affixed Grant's rank insignia.
September 25, 2014
Johnson MBA Students Organize and Lead Climate March Contingency
Business is the largest catalyst for change, when it comes to transitioning to a carbon-neutral economy, writes Jeremy Kuhre, MBA ‘16
September 24, 2014
Johnson Club Fair 2014
MBA students flock to annual event
September 23, 2014
Sustainability is a business opportunity says Prof. Mark Milstein
Center for Sustainable Global Enterprise Director Mark Milstein delivers the inaugural lecture in Johnson’s Thought Leaders Series.
September 17, 2014
The Global Innovation Economy and American Competitiveness—Live from Washington, D.C.
Dean Soumitra Dutta shares insights on U.S. competitiveness from the Global Innovation Index at the Information Technology and Innovation Foundation in Washington, D.C.
September 16, 2014
Cornell Executive Business Education Discussion
Cornell Executive Business Education (CEBE) Director Devin Bigoness and Regional Director Keith Driver discuss highlights of the program at Johnson.
September 15, 2014
Johnson offers a Family-Friendly Community
A two-year MBA student shares his perspective
September 10, 2014
Johnson's Simanis writes on "Profits at the Bottom of the Pyramid" in HBR
Erik Simanis, managing director of market creation strategies at the Center for Sustainable Global Enterprise, writes in Harvard Business Review on his"opportunity map" for creating profitable businesses in the poorest communities.
September 09, 2014
Why Networking Makes You Feel Physically Gross
Fast Company reports on a new study in Johnson's Administrative Science Quarterly that explains why professional networking for personal gain feels icky.
September 08, 2014
How Do Feminine Features Impact Negotiations?
Eric Gladstone, PhD candidate at Johnson, talks on the Wall Street Journal Digital Network about his new research on how feminine facial features affect negotiations--even for men
September 04, 2014
An interview with Dean Dutta featured in The Peak magazine
Article focuses on the intersection of social media and big data
September 02, 2014
China Immersion Trip 2014
August 22, 2014
2014 Johnson Outdoor Experience
MBA Students enjoy outdoor challenges and teamwork exercises
August 21, 2014
Feminine Features are a Drawback at the Bargaining Table—Even for Men
New research suggests that people with feminine facial features are offered less in negotiations than those with more masculine ones, and are perceived as more cooperative.
August 21, 2014
Johnson Professor of Operations Management Wins Award for PhD Dissertation
Council of Supply Chain Management Professionals honors William Schmidt with Doctoral Dissertation Award
August 15, 2014
The Political Economy of an Emerging Power: In Search of the Brazil Dream
A new book by Johnson’s Lourdes Casanova encapsulates Brazil’s role in the new order of emerging economies and the steps the country needs to propel its economic growth
August 13, 2014