Johnson embraces the digital age
Johnson has embarked on a bold and exciting new venture with the launch
of our One-year MBA at Cornell NYC Tech — an interdisciplinary,
innovative MBA focused on creating leaders for the global digital economy
and immersed in New York City's vibrant tech ecosystem. The MBA
at Cornell Tech is Johnson's response to the transformational effect the
digital age is having on the structure of our economy and in the way
businesses are created and conducted.
Johnson has a long and proud tradition of innovation in business education that incorporates new advances in technology, fosters entrepreneurial thinking, and offers hands-on startup experiences. Our Entrepreneurship and Innovation Institute (EII) Fellows candidates work on real business deals, invention commercialization, fundraising, marketing, business planning, customer validation, and other projects for startups and innovators. Students gain experience in specific aspects of entrepreneurship through their involvement with the BR Startup Suite organizations: BR Venture Fund, BR Consulting, BR MicroCapital, BR Advisory, and the newest addition, BR Tech Transfer.
Johnson has been at the forefront in offering students access to state-of-the-art technologies since the school installed its first computer lab in 1984. The Parker Center for Investment Research is renowned for the depth and breadth of the advanced analytical software it houses. Our Cornell-Queen's program is unprecedented in creating interactive global classrooms where faculty and students from across the Americas can see one another and engage in lively exchanges in real time.
Johnson's MBA at Cornell Tech marks the next phase in our ongoing tradition of integrating innovation, entrepreneurship, and technology into our curriculum and student experiences. Locating a business school on a tech campus is unprecedented, and in a world where leaders require sophisticated knowledge of technology trends and the ability to work collaboratively across disciplines, it makes perfect sense.
We've all seen the world around us changing in myriad ways as the fusion of human imagination, technological progress, and access to technology drives an explosion of creativity. Every day, we see new businesses launched using digital tools and capitalizing on the reach of the digital economy. At the same time, business models that remained unchanged and successful for many years are no longer viable; they are either changing or disappearing.
The feature stories in this issue, "What does it take to lead in the new digital economy?" and "An MBA for the digital economy" provide a fuller picture of the digital economy and the opportunities and challenges it presents, as well as how we are addressing these in innovative ways. Many additional stories in this issue focus on the digital economy, from alumni startups and profiles to a new book co-authored by Johnson's Rhett Weiss and other Cornell faculty.
This is the world Johnson MBA students have come of age in, the environment they must navigate and understand inside and out, and the reality they need to embrace in order to flourish, create, and lead. As teachers, guides, and mentors, we at Johnson understand it is vital to reach beyond the horizon and conceptualize new models and approaches in order to prepare our graduates to be highly skilled, confident, visionary leaders.
The innovations we are implementing at Cornell Tech are helping us to push the boundaries of innovation and entrepreneurship throughout Johnson's programs further. Our commitment to continually evaluate our programs, to ensure they are responsive to the changes that surround us, and to prepare our graduates for success makes me confident in Johnson's place as a leader in innovative business education for the connected world.
Anne and Elmer Lindseth Dean